The Business of Word of Mouth

Private backyard wedding in Woodside, CA

A referral is the greatest form of a compliment. I’m not sure who originally quoted that but it couldn’t ring more true.

This month Vitaily and I embarked on our sixth year owning our own business. I couldn’t be happier or more thankful to be doing something I truly love. Growing up, I always pictured myself as a business woman, but I never imagined owning my own business. I definitely have the heart of an entrepreneur, but it’s my husband’s adventurous spirit that brought it out of me.

Starting and then running your own business is truly a journey. As I reflect on the past 5 years, I’m amazed at all the lessons we’ve learned and ways we’ve changed. But the lesson I’m thankful to be learning right now is that there really is no such thing as an overnight success. I used to want that for myself. But I now see the need for the journey. I see God’s grace in giving us bit by bit. I see the beauty in the dedication, hard work and perseverance required for the journey. You all remember The Tortoise And The Hare, right? The tortoise always wins! That’s our new visual reminder.

Though it does require tenacity to run your own business, it also requires community. And we have the best! We wouldn’t be where we are today without all of you – our friends, family, amazing clients, and fellow wedding professionals. Our friends and family sharing their love and support by sending weddings our way. And our sweet clients and fellow wedding professionals voicing their compliments in the form of a referral. I repeat, we could not do this without you.

While our business grows predominantly from word of mouth referrals, I’m always excited to see who the internet will bring knocking on my digital door. Style Me Pretty has introduced us to some incredible clients and vendors I’m so happy to know. Our relationship with SMP has been a huge blessing in 2013! I’m excited to add a new vendor relationship with Once Wed this year and see who they send our way. SMP and Once Wed are two brands I admire and I’m thankful to be working with them both to help add value to the Pictilio brand.

2014 is a new year and a new chapter on this journey for us. And it’s our most ambitious year yet! We are praying (key word “praying”, because all that we have is from Him) for 25 weddings this year. I’m afraid to put that in writing, but Lara Casey has taught me the power of writing things down and sharing it with others. If you would like to join us in this journey by praying for this goal or referring a couple our way, we would be most thankful. But most of all, thank you for everything you’ve already done. It always feels good to know that we have a crowd of supporters both near and far.

Prokopets Family Christmas Vacation

Family Christmas Photoshoot

To all the people back to work for the first time since the holidays.

I know it was rough this morning. I feel you.

I hope our family photos this year from Christmas will amuse you while you enjoy your second or third cup of coffee this morning.

And I’d like to give a shout out to all my homies in the Midwest enjoying a snow day today. Lucky you!

By the way, the beautiful blond joining us in these photos is Vitaliy’s sister Leska visiting from Ukraine. Also, don’t miss Vitaliy’s favorite Christmas present this year – his National Lampoon’s Christmas Vacation t-shirt from Leska. He’d wear it everyday if I’d let him. But I won’t.

Happy New Year!

Merry Christmas

Hope you all had a wonderful Christmas yesterday.

I’m determined to keep the celebration alive and the Christmas music playing until after the new year. Anybody else with me? I’m not ready for Christmas to be over. With that in mind, here’s one of my favorite pictures from my recent surprise trip to New York City.

We had just arrived to Rockefeller Plaza. The place was packed with people, the snow was falling and the streets were covered in white. It was everything you would dream Christmas in New York would be like. And then out of nowhere, a sweet local girl came over and offered to take our photo. I was touched by her thoughtfulness. It makes this picture all the more special to me.

So, tell me. What are you doing to keep Christmas alive for a few more days? And what do I need to know about entering my 30s?

Merry Christmas to you and yours. xo

P.S. This is the best we got to a Christmas card this year. Love you all!

Vitaliy and Candace in New York